About Us

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RITUELS de la SULTANE

  • About the Brand
  • Brand Philosophy
  • Values
  • ITHB Holding

Rituels de la Sultane is an invitation to a world of refined self-care, inspired by elegant Eastern traditions. Each product transforms everyday care into a true ritual of indulgence.

We believe that self-care is not just a routine, but an opportunity to touch luxury, harmony, and inner peace. Our philosophy combines the power of nature, modern technology, and the refined aesthetics of Eastern traditions.

  • Luxury and Pleasure: exquisite textures, refined aromas, and sensual touches.
  • Scientific Approach: deep research, pharmaceutical precision, and modern biotechnology.
  • Respect for Traditions: combining refined rituals with modern technology.

ITHB — Innovative Technologies for Health and Beauty.

An international holding that unites investment and development capital with advanced biotechnology and own production facilities. The holding's mission is not just to create cosmetics, but to shape the future of the beauty industry by investing in laboratories, factories, and research centers worldwide. Products are developed in own scientific laboratories in France, Bahrain, and South Korea. Production facilities are located in South Korea and in a special economic zone in Dubna.